1  Long-term goals often fail — only 8% of leaders achieve them due to overwhelm and disconnection from daily realities (Harvard Business Review).

2  Short-term goals drive performance — they enhance focus, accountability, and reduce the risk of drifting from objectives.

3  Small wins build momentum — incremental milestones boost confidence, adaptability, and sustain motivation.

4  Science backs it — achieving short-term goals releases dopamine, reinforcing effort and improving team engagement (Stanford University).

5  Better outcomes — teams using short-term goal cycles improve project completion rates by 20–25% while laying the foundation for long-term success (Gartner, 2023).