Below are some great tips to build your Brand Ambassadors.
- Focus on your early adopters – those who are already spruiking on social media about the company and thank them.
- Make it a 2-way win – Ensure the employee sees the personal benefits of the professional advocacy role they play.
- Get it right – Provide the team with tips, guidelines and ideas for sharing so it is in line with company standards.
- Make it easy – Ensure the team have a readily available supply of great company content to share
- Enablement – Ensure your IT policy supports team sharing through social media
- Use your champions – Ask those who are good at it to be coaches and advisors for others who may want to be a part of it
- Use advocates wisely – Never make it a job for the team, let it flow naturally as it has greater impact